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Consumer Satisfaction With the In-Store Shopping Experience
Source: Zebra Technologies [pdf] Notes: About three-quarters of the almost 2,000 shoppers surveyed around the world by Zebra Technologies are at least somewhat satisfied with shopping in stores, per a...
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TV “Cord-Nevers” Seen Lighter Video Consumers
Various pieces of research – such as this one – have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it. Now, a new study [pdf]...
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Retail Marketers Identify Their Top Business Challenges
Source: Yes Lifecycle Marketing / Retail TouchPoints [download page] Notes: Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed...
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How Americans Spend on Music
A slight majority (52%) of Americans’ spending on music goes to live events, says Nielsen [download page] in reporting the results of a recent survey. Admission to live music concerts represents the...
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Millennial Viewers Most Likely to Feel That TV Show Quality is Improving
Source: The Harris Poll Notes: Millennials (18-35) may be watching less traditional TV, but those who watch TV tend to be more excited than other generations about shows in general, according to...
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US Ad Spend Trends, by Medium, in Q2 2015
Source: Kantar Media Notes: Advertiser on the media platforms tracked by Kantar Media declined by 3.9% in Q2, a similar result to Q1, as 15 of the 22 measured media types monitored saw lower spending....
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Gen X Now Reportedly The Largest Generation of Affluents
Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos’ latest annual survey...
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Top 10 DMAs by Percentage Penetration of Affluent African-Americans
Source: Nielsen Notes: African-Americans are increasingly affluent, educated and diverse, reports Nielsen in a recent study entitled “African-American Consumers: The Untold Story.” The study...
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US Household Income Trends in 2014
The median household income in the US was $53,657 last year, not statistically significant different in real terms from the 2013 estimate, according to recent data [pdf] released by the US Census...
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Friday Research Wrap, 9/25/2015
Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low, reports GfK in a recent study. While watching a program on a TV network remains the most...
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Marketers’ Challenges in Effectively Measuring Branding Efforts
Source: Visual IQ [download page] Notes: 8 in 10 marketers in the US and UK believe that it is more challenging to measure the impact of branding efforts than direct response efforts, according to a...
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Are Young People Watching Less TV? (Updated – Q2 2015 Data)
The latest quarterly TV viewing figures are in, and with 4-and-a-half years’ worth of data to examine, it’s possible to see real trends emerging in Americans’ traditional TV viewing habits. The short...
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Trust in Advertising: Who’s Got It, and For What Formats?
Nielsen has released its latest “Global Trust in Advertising” report [download page], a biennial examination of the different forms of advertising that consumers around the world trust and act upon....
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Only 4 in 10 American Adults Trust Mass Media
Source: Gallup Notes: Trust in the mass media remains at a record low, according to Gallup, with just 40% of American adults surveyed reporting a great deal or fair amount of trust in the mass media –...
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Trends in B2B Content Marketing
The Content Marketing Institute (CMI) and MarketingProfs have released their latest annual report [pdf] looking at the state of content marketing among B2B marketers in North America. As the sixth...
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The World’s 10 Most Valuable Brands in 2015
Source: Interbrand Notes: Apple and Google remain atop the list of most valuable brands for the third consecutive year, with their brand value growing by 43% and 12%, respectively. While the...
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Top 10 Marketing Charts of the Month – September 2015
This month’s quick-hit set of top charts includes the following topics: identification with generational traits; American affluents, by generation; youths’ traditional TV viewing; trust in digital...
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US Adults’ Daily Major Media Consumption Estimates, 2011-2017
Source: eMarketer Notes: Daily time spent by adults with the mobile internet will grow by 11.3% this year, predicts eMarketer, but growth rates will then drop below the double-digits for the first...
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How Do Consumers Say They’d Respond to Positive Customer Experiences?
Some 82% of consumers have had a positive experience with a company recently, finds Verint [download page] in a survey of 18,038 respondents across 9 countries. Consumers were most likely to attribute...
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Top Brands in 2015 Ranked by Customer Loyalty
Source: Brand Keys Notes: Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon, reports Brand Keys in its latest annual loyalty study,...
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